Campaign

FAYA will implement the most effective advertising campaign for your business, using both online and offline marketing to make sure your target audience is reached. We will avoid using mainstream tactics, to make sure you don’t blend in with the rest of the crowd, but rather, stand out in order to be recognized.

Bus stops, airports, restaurants, everywhere you look, people are using their phones and tablets. It’s not enough to reach your audience with email and SEM alone, anymore. You need to reach them where they are spending most of their time, and speak to them in a language they will relate to- with Social Media. This can and will benefit you in two big ways: You can reach groups of people that are within your target industry, and spread word-of mouth referrals; and you can also stay on top of current events and topics of discussion within your industry- to make sure you’re always up to date. FAYA will show you how to do all this and more!

FAYA’s SEO specialist will begin with a comprehensive review of your website, in order to make a plan that will target your capital customer base online. We use quality link-building and content creation in order to increase your organic rankings on all major search engines. We take the time to analyze your customer base, as well as your competitor base, in order to set realistic goals for you. We research your target audience to find out how they are behaving, how they are searching, and what language they use online. After this, we can lay out a plan for success. Our team knows that SEO is constantly changing and evolving. We will always keep you and your website up-to-date, updating and making changes as needed.

FAYA’s marketing and Creative specialists will work to improve how to properly target your emails, therefore increasing your response rate from mass mailings, and utilize our proven email marketing strategies, in order to reduce spam reports. We feel it is important to take time to research and plan out the best strategy for each individual client, making sure to structure the email so that it retains the attention of your audience- allowing for higher click-through-rates. What is all this for, without proven ROI? Well, we make sure to analyze all of the data of your email marketing campaign, to see what is and isn’t working; open rates, hard and soft bounce rates, and click-through-rates. These are all crucial to creating a successful email marketing campaign.